Serving Up Loyalty One Dash at a Time: Delivering a Customer-Driven Solution While Modernizing Our Stack | Datadog

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guest talk

Serving Up Loyalty One Dash at a Time: Delivering a Customer-Driven Solution While Modernizing Our Stack

How many times have you been handed over a loyalty card from a restaurant or cafe you love? How many times have you then forgotten it or lost it when you next ordered from your favourite place? Independent restaurants are starving for time: all they want is an all-in-one solution, from initial configuration to reporting on the performance of their loyalty programme.

At Flipdish we’re on a mission to make this as seamless as possible by counting all your orders towards your loyalty - whether you order online or in person - without needing a physical card. We’re offering restaurants the peace of mind that this is all managed by them, hassle-free.

To build this solution, we didn’t just “add to the pile” of the existing “legacy” tech stack, delivering it with a big bang. We took the risk of building the system iteratively by slicing the journeys, focusing on the core one, and at the same time ensuring that our engineering choices lead to an architecture that was flexible enough to optimise further in the future. We were brave enough to build an entirely serverless system in a different Cloud provider (Azure to AWS) with new ways of working (mobbing, regular show & tells, etc.).

This is the story of what we learnt while delivering (and operating) software that our customers (restaurants) love and their customers love even more, while we modernised our tech stack and ways of working, radically. By the end of the session you’ll learn how pairing can improve your team wellbeing, how good tooling is key, and how building an entirely new architecture is possible in a short time frame.

Information

TIME: 2024-03-26 | 10:50

ROOM: Porter Tun

Speakers

guest talk

Serving Up Loyalty One Dash at a Time: Delivering a Customer-Driven Solution While Modernizing Our Stack

How many times have you been handed over a loyalty card from a restaurant or cafe you love? How many times have you then forgotten it or lost it when you next ordered from your favourite place? Independent restaurants are starving for time: all they want is an all-in-one solution, from initial configuration to reporting on the performance of their loyalty programme.

At Flipdish we’re on a mission to make this as seamless as possible by counting all your orders towards your loyalty - whether you order online or in person - without needing a physical card. We’re offering restaurants the peace of mind that this is all managed by them, hassle-free.

To build this solution, we didn’t just “add to the pile” of the existing “legacy” tech stack, delivering it with a big bang. We took the risk of building the system iteratively by slicing the journeys, focusing on the core one, and at the same time ensuring that our engineering choices lead to an architecture that was flexible enough to optimise further in the future. We were brave enough to build an entirely serverless system in a different Cloud provider (Azure to AWS) with new ways of working (mobbing, regular show & tells, etc.).

This is the story of what we learnt while delivering (and operating) software that our customers (restaurants) love and their customers love even more, while we modernised our tech stack and ways of working, radically. By the end of the session you’ll learn how pairing can improve your team wellbeing, how good tooling is key, and how building an entirely new architecture is possible in a short time frame.

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