Product Analytics

Datadog Product Analytics provides engineering leaders, product owners, and product managers a complete picture of product, user, and performance data across their applications. Drive up monthly active users (MAU), conversions, or average order value by prioritizing product development decisions based on quantifiable metrics. Bring insights to life by seeing every swipe, scroll, and click with an exact reproduction of what users went through.

Confidently prioritize product development decisions

Measure the impact of every feature change, from user frustrations to backend bottlenecks, in a single platform
Optimize user journeys with sankeys, funnels, and conversion analysis
Identify the golden paths to increase feature adoption and user conversion

Capture real user behavior and visualize complete journeys

See every swipe, scroll, and click with exact reproductions of user experiences
Identify high- and under-performing content with heatmaps, powered by Session Replay
Improve user retention by tracking engagement trends through cohort analysis

Intuitive, easy-to-use analytics with deep product visibility

Seamlessly pivot from a streamlined UI for product analytics to a powerful, full-stack observability platform
Correlate frustration signals and engagement metrics directly alongside core web vitals and mobile performance
Reduce engineering maintenance and lower performance overhead on browsers and mobile apps with a single SDK for RUM and Product Analytics