Optimize the customer journey to increase conversion and build brand loyalty

Today’s online shoppers want their website experiences to be fast, reliable, and user-friendly. When businesses don’t prioritize website performance and user experience, slow load times and outages can lead to customer abandonment of the site and lost revenue.

Datadog offers end-to-end monitoring of systems and services, giving web teams total visibility into the health and performance of their customer-facing applications. These insights help teams proactively improve web services, minimize downtime, and deliver the best user experience possible.

Customers expect fast, convenient service to address their questions and issues. If they experience a failure while trying to place an online order, they often have to go through the time-consuming process of contacting customer service and participating in investigation calls to recreate the issue, increasing their frustration and delaying remediation.

With Datadog, teams can directly access session replays of customer experience issues within minutes, which eliminates the need for a customer service call and streamlines fixes. Additionally, teams can set up proactive alerts that help them resolve connectivity errors before customers are affected, reducing the frequency of customer-impacting incidents.

Optimizing mobile applications allows businesses to meet their customers where they are with frictionless experiences. But app crashes and glitches disrupt the user journey and decrease conversions.

Teams use Datadog to understand user behavior across mobile applications and devices, so they can quickly pinpoint issues and improve performance with granular insights into the buyer journey. Datadog provides funnel analysis to show customer dropoff and records frustration signals such as rage clicks and error taps, helping teams investigate issues and deploy improvements.

Customers expect speedy and easy-to-navigate services when they visit brick-and-mortar stores. If checkout is clunky or POS systems are down, customers may walk out and take their business elsewhere, resulting in negative brand perception and lost sales.

Datadog provides full visibility into in-store devices by automatically collecting health and performance metrics and visualizing them within a single platform. Getting insights into code issues allows developers to proactively detect errors, prevent outages and restarts, and rapidly resolve issues to better ensure seamless transactions.

The most successful loyalty programs increase customer lifetime value by strengthening relationships and building a community while offering exclusive incentives. If personal data is compromised in a data breach or leak, customers may feel strongly about the damage done and lose trust in the company, resulting in widespread reputational damage and churn.

Businesses can build and enforce internal and external governance, risk, and control capabilities with Datadog’s sensitive data scanning and role-based access controls to protect data from security breaches, unauthorized access, threat actors, and leaks.